LR2 Blogs

Amnesty International Ads Show What’s Happening

Very scary adverts by Amnesty International. I wonder if they got the idea from the Transparent Screen meme that was running around last year.

Amnesty International in Switzerland broke a new outdoor campaign May 29th that was created by Walker Werbeagentur Zuerich. The campaign uses the tagline “It’s not happening here but it’s happening now”, in various languages, from French to German. Using the transparent billboards, the campaign aims to show people what is going on in the world, even if it’s not happening in front of them at the bus stop. The ads portray issues in countries like Iraq, China, and Sudan.